About us

We are the Marine Social Responsibility Consultancy, the sustainability division of McKenna Townsend.

We are a passionate marketing and communications consultancy with a collective purpose – to positively impact the health of our seas and oceans. We have a deep affinity with our oceans and seas. Our team has many years of marine experience having worked with some of the biggest and most high profile brands, organisations and charities within the marine sector.

For us, it’s all about helping brands, companies and organisations connect with the issue of the planet’s marine health by consulting and developing bespoke, intelligently-crafted marine social responsibility marketing communications programmes.

We want to help you tell your key stakeholders about your story - enhancing your reputation, whilst spreading the marine social responsibility word.

Our approach

Our goal is to connect businesses, brands and organisations with the health of our oceans and seas in a meaningful way. It’s about giving back and leveraging business success to positively influence change. We will work closely with you to consult, advise, research and then develop and help implement your marine social responsibility programmes.

Marine clean-up projects
Single-use plastics initiatives
Protection initiatives
Marine reserves
Education
Outreach
Research
Bespoke campaigns

If this is something you want to do and feel passionate about as a business or as an individual – then please get in touch.

Our services

We want to help you tell your key stakeholders about your story - enhancing your reputation, whilst spreading the Marine Social Responsibility word.

The Solent Oyster Regeneration Project
One million oysters in one year

The project

Today, over 85% of oyster beds have been lost globally. The BLUE Marine Foundation, working with MDL Marinas began an ambitious project to reseed the Solent with millions of juvenile oysters

Objectives

  • Announce the introduction of 10,000 oysters at point of launch, with target of releasing one million by the end of the project’s first year
  • Raise awareness of the importance of the project to the environment and community
  • Demonstrate the process of restoring the oysters
  • Compel other local businesses and individuals to support the project

Delivery

  • Liaised with key media to attend the project launch day
  • Liaised with all key partners to devise media materials to issue to all target media
  • Utilised environmentalist and notable celebrity, Ben Fogle to attend the launch
  • Organised press call and full media schedule

Results

  • Highly successful launch which attracted over 130 volunteers across the Solent
  • Delivered wide-spread media coverage including Good Morning Britain, BBC South, Reuters, The Guardian and Metro
  • Large-scale restoration of the oysters with 10,000 oysters deployed
  • Since launch, over 90 species have been found living on or around the cages, including over 20 sightings of critically endangered European eels, seahorses and sea bass
Ocean Ambassadors revealed
Driving global media interest

The project

Through our parent agency, McKenna Townsend, we announced Olympic Sailor, Sir Ben Ainslie and his wife Lady Ainslie, were to be Ocean Ambassadors for the ocean conservation charity, the National Marine Aquarium (NMA)

Objectives

  • To raise awareness and generate positive media coverage following the appointment
  • To promote the NMA’s mission to connect young people and their families with the ocean and to promote pro-ocean behaviour

Delivery

  • Undertook comprehensive media relations programme to announce the new Ocean Ambassadors
  • Secured media interviews with Sir Ben and Lady Ainslie to discuss the appointment, including live broadcast opportunities at the NMA and a visit to a local primary school in Plymouth

Results

  • Over 250 pieces of coverage generated within 24 hours of the announcement, including Good Morning Britain, Daily Telegraph, tes and BBC Spotlight
  • 15 million opportunities to see and hear about the NMA and the Ocean Ambassador announcement
Launching Ocean Saviour
First ever vessel to turn plastic waste into fuel

The project

The first yacht ever designed to turn plastic waste in the ocean into fuel, Ocean Saviour is a self-powering, clean-up vessel, engineered to find and recycle plastic from the ocean.

Objectives

  • To drive global interest and media coverage
  • To attract interest from ambassadors and investors

Delivery

  • Developed three-month PR strategy to launch Ocean Saviour
  • Identified key media and potential brand ambassadors
  • Developed media briefing and press materials for the launch
  • Secured global media opportunities for the brand

Results

  • Global coverage in more than 200 countries and territories including 17 broadcast interviews from Sky News, BBC World Service to SNN and ITV Regions
  • Over 100 pieces of print and online coverage including The Mail Online, Daily Mail, Daily Mirror, Independent, Metro, Yahoo and the Huffington Post
  • Generated interest from potential investors

We have now been appointed to spearhead a global marketing & PR programme for this critically important initiative

Project Menorca
Helping Sunseeker International ‘be the change’

The project

Through our parent agency, McKenna Townsend, our team was tasked with developing a global corporate social responsibility (CSR) programme for Sunseeker International

Objectives

  • Identify potential partners as part of a global CSR strategy for Sunseeker International
  • Ensure it was a long-term partner that would work across all target stakeholders

Delivery

  • Following extensive research, we identified BLUE, a charity dedicated to creating marine reserves and establishing sustainable models of fishing
  • Worked with BLUE to identify a project in Menorca to support. Menorca faces increased pressure from unregulated fishing, tourism and pollution. Project initiatives include the development of eco-moorings to preserve seagrass beds, installing sea bins, creating a dedicated ‘ranger’ monitoring programme and recycling
  • Created dedicated exhibition space at the Southampton Boat Show – utilising Simon Le Bon as the special guest

Results

  • Sunseeker is actively supporting BLUE with the Menorca project. This model of conservation is now also being adopted in other areas of the world
  • Managed Southampton Boat Show press conference which was attended by hundreds of attending guests and media

Why make the change

It’s no coincidence that ‘single-use’ was the 2018 word of the year in the Collins Dictionary. People and communities are rightly increasingly concerned about the health of our oceans and seas. We are in the era of social enterprise and more so than ever before, the most respected and desirable companies and brands exist not only to be successful, but to use their success and influence to help solve social and environmental problems.

Being socially responsible creates opportunities, drives innovation and gives back. It’s time to make the change.

Why make the change

It’s no coincidence that ‘single-use’ was the 2018 word of the year in the Collins Dictionary. People and communities are rightly increasingly concerned about the health of our oceans and seas. We are in the era of social enterprise and more so than ever before, the most respected and desirable companies and brands exist not only to be successful, but to use their success and influence to help solve social and environmental problems.

Being socially responsible creates opportunities, drives innovation and gives back. It’s time to make the change.

How we can support you

From local initiatives to multi and transnational crafted marine social responsibility programmes, we have the necessary track record, experience and expertise to maximise your investment and efforts.

Together we can make a positive difference to the health of our oceans and seas.

Our friends

Blue marine foundation
The final straw
A grain of sand
Just one ocean

We would love to work with you

Chris Hines MBE Interview

As we continue our #beingthechange series, in which we speak to businesses, charities and individuals who are already doing great things to help improve the health of our oceans and seas, we caught up with Chris Hines MBE, Founder of A Grain of Sand and Founder and Director of Surfers Against Sewage for 10 years. Chris has been an environmental campaigner for 30 years and is passionate about making positive change. Find out what drives his passion for our oceans and seas in our latest instalment.

If you’d like to be involved in our #beingthechange series, get in touch! As we continue our #beingthechange series, in which we speak to businesses, charities and individuals who are already doing great things to help improve the health of our oceans and seas, we caught up with Chris Hines MBE, Founder of A Grain of Sand and Founder and Director of Surfers Against Sewage for 10 years. Chris has been an environmental campaigner for 30 years and is passionate about making positive change. Find out what drives his passion for our oceans and seas in our latest instalment.

If you’d like to be involved in our #beingthechange series, get in touch!

Website launch

Full-service marketing and PR agency, The Marine Social Responsibility Consultancy (MSRC), has launched its new fully responsive website. The recently created agency aims to connect businesses and brands to a much greater level with the issue of the planet’s marine health and its new website reflects this core mission.

Agency co-founder, Matt McKenna says: “We are really pleased with the look and feel of the new website and hope that it will help signpost businesses, brands and people to better connect with the issue of the world’s marine health and to spread the eco-marine word. It provides useful information about what we do as an agency and how we help consult and then develop a wide range of bespoke, intelligently-crafted marine social responsibility marketing and PR communications programmes. Businesses and brands are waking up to the fact that they have to act now on this critically important issue. Consumers and governments all over the world are increasingly scrutinizing what businesses and brands are doing to give back to our oceans and help be the change.”

Agency co-founder, Sarah Townsend added: “We had a phenomenal response to our launch – the new agency has really struck a cord out there in the marketplace. Our oceans cover 70% of the world’s surface, generate over 50% of the world’s oxygen, absorb half the carbon produced and account for 80% of the planet’s biodiversity. It affects us all. The new website will allow us to better spread the word and further engage organisations and brands in our mission.”

Appointed by Ocean Saviour

Full-service marketing and PR agency, The Marine Social Responsibility Consultancy (MSRC), has been appointed by Ocean Saviour to handle its global marketing and PR. Ocean Saviour is a world-first, selfpowering clean-up vessel concept, purposefully engineered to locate, retrieve and recycle plastic from the ocean.

The agency, which officially launched at the beginning of February, aims to connect businesses and brands to a much greater level with the issue of the planet’s marine health by consulting and then developing bespoke, intelligently-crafted marine social responsibility marketing communications programmes.

Agency co-founder, Sarah Townsend says: “We are delighted to be appointed by Ocean Saviour to develop and execute its global marketing strategy. We have in-depth expertise in both the marine sector and in helping organisations to better connect with the issue of the world’s marine health and so our appointment is hugely significant. We very much look forward to working with the innovative Ocean Saviour in what is set to be an exciting and busy year ahead.”

Richard W. Roberts, CEO and co-founder of TheYachtMarket and Ocean Saviour, commented: “We are delighted to appoint The Marine Social Responsibility Consultancy as our full-service global marketing and PR partner for Ocean Saviour, following a hugely successful project launch at the end of 2018. The MSRC team secured a wealth of interest in the project from around the world which was simply fantastic. Ocean Saviour is now ready to embark on the next phase of development and we have appointed MSRC to support us in our journey – to spread the word and engage business and brands in our mission.”

Agency co-founder, Matthew McKenna added: “Our oceans cover 70% of the world’s surface, generate over 50% of the world’s oxygen, absorb half the carbon produced and account for 80% of the planet’s biodiversity. We launched the agency with the specific aim of helping brands, companies and organisations to better connect with the issue of the world’s marine health – leveraging the success and reach of businesses to positively influence change. By working closely with Ocean Saviour – we are going to do just this. We will be actively looking for companies, brands and people to partner and invest in this critically important project to help rid the oceans and seas of plastic.”

The Marine Social Responsibility Consultancy Launches

Full-service marketing and PR agency, The Marine Social Responsibility Consultancy, has launched with the specific aim of helping brands, companies and organisations better connect with the issue of the world’s marine health – leveraging the success and reach of businesses to positively influence change.

Agency co-founder, Matthew McKenna says: “For us, it’s all about communications with purpose, with a laser focus on positively impacting the health of our oceans and seas. We are a passionate marketing and communications consultancy with a collective goal – to be the catalyst for brands and businesses to connect with this critically important issue in a meaningful way.

“Our team has a deep affinity with our oceans and seas and we have many years of marine experience, having worked with some of the biggest and most high-profile brands, organisations and charities within the marine sector.”

The new agency wants to connect businesses and brands to a much greater level with the issue of the planet’s marine health by consulting and then developing bespoke, intelligently-crafted marine social responsibility marketing communications programmes.

Says co-founder Sarah Townsend: “A key issue is that while many brands and companies want to get involved and have a positive impact on the world’s marine health – they don’t know where to start. This is where we come in. We will work closely with them to consult, advise, research and then develop and help implement marine social responsibility programmes that will do some real good in the world. In doing so, we will help to enhance reputations, whilst spreading the marine social responsibility word. It becomes a virtuous circle.”

The new agency’s team already has in-depth experience and expertise of marine conservation programmes, having worked with organisations such as the National Marine Aquarium, Ocean Saviour, TheYachtMarket.com, Sunseeker, Condor Ferries and BLUE Marine Foundation on a range of programmes including establishing marine reserves, educational outreach programmes, thought-leadership initiatives, marine global ocean clean-up projects and plastics reduction schemes through work its sister agency, McKenna Townsend, has undertaken.

Says Matthew McKenna: “We are in an era of social enterprise and more so than ever before, the most respected and desirable companies and brands exist not only to be successful, but to use their success and influence to help solve social and environmental problems. Being marine socially responsible creates opportunities, drives innovation and gives back to the world and our communities which we live in. Together, we can help make a positive difference to the health of our oceans and seas.”

The agency will help brands and businesses to connect with a wide range of marine social responsibility initiatives and programmes including:

  • Innovative marine clean-up projects
  • Single-use plastics initiatives
  • Seagrass programmes – the rainforests of our seas and oceans
  • Marine reserves
  • Education campaigns
  • Outreach programmes
  • Research programmes

#bethechange
#marinesocialresponsibility.com

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#bethechange
Splash…we’ve launched!

We are delighted to announce the launch of our new agency – The Marine Social Responsibility Consultancy. We had forgotten how much fun, how much hard work and just how energising it can be to set up a brand new agency from scratch. A totally blank canvass to work with and the world is our oyster. Our starting point…how do we create a successful marketing communications agency that focuses on connecting companies, people and Governments to our oceans and seas; to give back and “Be the Change”. The answer…The Marine Social Responsibility Consultancy. Our team has a deep affinity with our oceans and seas and we have many years of marine experience, having worked with some of the biggest and most high-profile brands, organisations and charities within the marine sector.

Striking a chord…

For us, it’s all about communications with purpose, with a laser focus on positively impacting the health of our oceans and seas. We are a passionate marketing and communications consultancy with a collective goal – to be the catalyst for brands and businesses to connect with this critically important issue in a meaningful way. The new agency has already struck a chord out there. We know it is going to be a real force for good. Brands, companies, eco-marine projects and potential partners have already been getting in touch. It’s going to be a busy few months ahead!

We’d love to hear from you…there is still time

There is still time … but the clock is ticking. So what are you waiting for…please feel free to drop us a line and help positively influence change #bethechange #marinesocialresponsibility #coffeeandachat #inaceramicmugofcourse

Our oceans – the issues and our impact
The ocean is our planet’s life support system

The ocean is our planet’s life support system. With every breath we take, every drop we drink, we are connected to the ocean. Our oceans flow over nearly three quarters of our planet, hold 97% of the planet’s water and produce more than half of the oxygen in the atmosphere. It does not matter how far any of us live from the sea, from every ten breaths you take seven come from the ocean.

Our planet depends on the vitality of the ocean to support and sustain it, but it faces major threats from pollution, climate change, overfishing and habitat destruction. These threats are so extensive that no area of our oceans has been left untouched. It’s important that we all work together to help restore health and productivity to the ocean by inspiring individuals, brands, companies and organisations to act, care and reduce their impact on the oceans.

One of the biggest issues we face is plastic pollution. It is estimated that around 8 million tonnes of plastic end up in our oceans each year. The amount of plastic substances entering our seas is increasing at such a rapid rate that, reportedly, in less than 10 years there will be 250 million tonnes in the ocean. By 2050, there will be more plastic in our oceans than fish.

There are numerous organisations that are working to help reduce the level of plastics in our ocean and it’s clear we all have to work together to ditch the plastic. Just some of the innovative initiatives include Ocean Saviour, a self-powered vessel that is engineered to find and recycle plastic from the ocean, and The Ocean Cleanup, an organisation that has created floating barriers that act like an artificial coastline, enabling the winds and waves to passively catch and concentrate the plastic.

If you would like to help create real change for our seas and oceans, get in touch.

Sustainability Trends
Turning ripples and waves into substantial currents of change

According to the Future Foundation’s ‘Seven Sustainability Trends for the 2020s’ the Plastics Kickback is firmly at the top of this list. Whilst it is encouraging to acknowledge the importance of this issue and that plastic pollution sentiment is higher than ever, this has yet to convert into meaningful and measurable change. It’s a good start but greater strides have to be made and quickly.

Be the Change Now

To make this activity function in a truly transformative way, work needs to be joined up and needs to get to the core problem of throwaway mindsets. For significant change, the 2020s has to be the decade where we see good intention pledges become reality on a scaled-up basis. Collaboration will be key; between businesses, not for profit organisations, government, NGOs, and investors . Please do get in touch so we can help you and your organisations have a positive influence. We have a deep affinity with our oceans and seas and we remain focused on positively impacting the health of our oceans and seas.

#bethechange #marinesocialresponsibility #thetimeisnow

bethechange@msrconsultancy.com

The importance of acting now!
The plight of our oceans is something that we can improve

There’s no single solution to solving the issues facing the world’s oceans – that’s the bad news. The good news is that the plight of our oceans is something that we can improve (if not eradicate!) but we all need to act now.

Each issue will need its own mix of ideas, research and policies, underpinned by a huge amount of public support. These include behavioural changes through to larger initiatives such as The Blue Belt programme. At MSRC, we want to play a role in supporting these initiatives however big or small, through impactful marketing and communications. At MSRC, we work alongside NGOs, governments, business, industry and local communities. Get in touch to find out how we can help you.

bethechange@msrconsultancy.com

#bethechange
#marinesocialresponsibility

Contact us
Address
The Marine Social Responsibility Consultancy
Bridge House
Pullman Business Park
Pullman Way, Ringwood
Hampshire, BH24 1EX, UK

Contact
T: +44 (0)1425 472330
E: bethechange@msrconsultancy.com E: Click to email us >>
Contact us
Address
The Marine Social Responsibility Consultancy
Bridge House
Pullman Business Park
Pullman Way, Ringwood
Hampshire, BH24 1EX, UK

Contact
T: +44 (0)1425 472330
E: bethechange@msrconsultancy.com E: Click to email us >>
©The Marine Social Responsibility Consultancy, the sustainability division of McKenna Townsend
Registered Office: The Marine Social Responsibility Consultancy, Bridge House, Pullman Business Park, Pullman Way, Ringwood, Hampshire, BH24 1EX
Registered Number: 4716191