Full-service marketing and PR agency, The Marine Social Responsibility Consultancy (MSRC), has been appointed by Ocean Saviour to handle its global marketing and PR. Ocean Saviour is a world-first, selfpowering clean-up vessel concept, purposefully engineered to locate, retrieve and recycle plastic from the ocean.
The agency, which officially launched at the beginning of February, aims to connect businesses and brands to a much greater level with the issue of the planet’s marine health by consulting and then developing bespoke, intelligently-crafted marine social responsibility marketing communications programmes.
Agency co-founder, Sarah Townsend says: “We are delighted to be appointed by Ocean Saviour to develop and execute its global marketing strategy. We have in-depth expertise in both the marine sector and in helping organisations to better connect with the issue of the world’s marine health and so our appointment is hugely significant. We very much look forward to working with the innovative Ocean Saviour in what is set to be an exciting and busy year ahead.”
Richard W. Roberts, CEO and co-founder of TheYachtMarket and Ocean Saviour, commented: “We are delighted to appoint The Marine Social Responsibility Consultancy as our full-service global marketing and PR partner for Ocean Saviour, following a hugely successful project launch at the end of 2018. The MSRC team secured a wealth of interest in the project from around the world which was simply fantastic. Ocean Saviour is now ready to embark on the next phase of development and we have appointed MSRC to support us in our journey – to spread the word and engage business and brands in our mission.”
Agency co-founder, Matthew McKenna added: “Our oceans cover 70% of the world’s surface, generate over 50% of the world’s oxygen, absorb half the carbon produced and account for 80% of the planet’s biodiversity. We launched the agency with the specific aim of helping brands, companies and organisations to better connect with the issue of the world’s marine health – leveraging the success and reach of businesses to positively influence change. By working closely with Ocean Saviour – we are going to do just this. We will be actively looking for companies, brands and people to partner and invest in this critically important project to help rid the oceans and seas of plastic.”
