<< Back to case studies
Launching Ocean Saviour
March 2019
The project
The first yacht ever designed to turn plastic waste in the ocean into fuel, Ocean Saviour is a self-powering, clean-up vessel, engineered to find and recycle plastic from the ocean.
Objectives
- To drive global interest and media coverage
- To attract interest from ambassadors and investors
Delivery
- Developed three-month PR strategy to launch Ocean Saviour
- Identified key media and potential brand ambassadors
- Developed media briefing and press materials for the launch
- Secured global media opportunities for the brand
Results
- Global coverage in more than 200 countries and territories including 17 broadcast interviews from Sky News, BBC World Service to SNN and ITV Regions
- Over 100 pieces of print and online coverage including The Mail Online, Daily Mail, Daily Mirror, Independent, Metro, Yahoo and the Huffington Post
- Generated interest from potential investors
We have now been appointed to spearhead a global marketing & PR programme for this critically important initiative
<< Back to case studies
