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Launching Ocean Saviour

Launching Ocean Saviour

March 2019

The project

The first yacht ever designed to turn plastic waste in the ocean into fuel, Ocean Saviour is a self-powering, clean-up vessel, engineered to find and recycle plastic from the ocean.

Objectives

  • To drive global interest and media coverage
  • To attract interest from ambassadors and investors

Delivery

  • Developed three-month PR strategy to launch Ocean Saviour
  • Identified key media and potential brand ambassadors
  • Developed media briefing and press materials for the launch
  • Secured global media opportunities for the brand

Results

  • Global coverage in more than 200 countries and territories including 17 broadcast interviews from Sky News, BBC World Service to SNN and ITV Regions
  • Over 100 pieces of print and online coverage including The Mail Online, Daily Mail, Daily Mirror, Independent, Metro, Yahoo and the Huffington Post
  • Generated interest from potential investors

We have now been appointed to spearhead a global marketing & PR programme for this critically important initiative

Launching Ocean Saviour
Launching Ocean Saviour


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┬ęThe Marine Social Responsibility Consultancy, the sustainability division of McKenna Townsend
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